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	<title>PharmacyIn &#187; pharmaceutical companies</title>
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		<title>Blockbuster drug</title>
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		<pubDate>Sun, 14 Dec 2008 04:58:59 +0000</pubDate>
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		<description><![CDATA[A blockbuster drug is a drug generating more than $1 billion of revenue for its owner each year.[3] The search for blockbusters has been the foundation of the R&#38;D strategy adopted by big pharmaceutical companies, but this looks set to change. New advances in genomics, and the promise of personalized medicine, are likely to fragment [...]]]></description>
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