The L/ER section’s first program, “A Bold New Marketing Plan: Communicating the Library’s Role in Pharmacy Education” was this afternoon at 1pm. The speaker was Peggy Barber, who has been the marketing guru for ALA. Among her claims to fame? I’m hoping the promise to get slides up on the web pans out – because she ran out of handouts and so I shared with Jill.Going into this session I was really worried that this would turn into one of those boring sessions in which someone harangues librarians about how the reason no one values us is that we don’t promote ourselves, and then go on to suggest ways we could do cute things with food to get more foot traffic. This was not that session . Instead, Peggy gave us lots of hands-on practice with developing pieces of a real marketing plan.
